The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's most admired companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the partners -and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to Reach out to entire communities Listen to individual workers and consumers Seize growth opportunities in every market Custom-design a truly satisfying experience that benefits everyone involved Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today. For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

Title:The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
Edition Language:English
ISBN:9780071477840
Format Type:

    The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary Reviews

  • Sally Siawidjaja

    I have been a big fans of starbucks green tea latte since 7 years ago and was amaze how fast their company is growing. So when I heard about this book I wanted to know everything about the company. Th...

  • Jay

    I'm glad I read this book after reading Starbuck CEO Howard Schultz's book "Onward". The Schultz book covers the guiding priciples under which Starbucks operates - it's what they train their employees...

  • Susan Bybee

    I enjoyed the stories about the many ways that Starbucks connects with their customers, their communities and the world at large. The constant sidebars in which Michelli invites business owners (his i...

  • Danny

    Enjoyed this look inside Starbucks. Some of my favorite quotes include:5 Principles for Turning Ordinary into Extraordinary: Make it your own, Everything matters, Surprise & delight, Embrace resistanc...

  • PlatKat

    I enjoyed the positive nature of this book, and it was nice to learn more about the practices of a company to which I've devoted a large portion of my coffee patronage. But after awhile, it started to...

  • Meghana

    While it was fascinating to learn more about the Starbucks ethos and their drive to surprise and delight, this entire book could have been condensed into an essay and felt like a long humblebrag....

  • Sarah

    Great quotes and principles for customizing your business to make a great experience for your clients, BUT, the book is horribly horribly written! Most of the people in my co-workers book group stalle...

  • Ryan Watkins

    The author explains how Starbucks focuses on providing an experience for its clients instead of just a product. He continues to explain in more detail his 5 principles on how to accomplish this in you...

  • Adi Arifin

    This is an inspiring book on how setting our difference and pay every attention needed to keep it consistently makes a huge difference. I understand that many business do not really care about brand a...

  • Melanie

    I picked up this book because one of the essays in the book, The Frugal Librarian, described how it's concepts could benefit libraries. I agree that libraries of all kinds could benefit by applying th...