The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

A grand vision defined: The CEO of Disney, one of Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger--think global--and turn Disney into a stronger brand in international markets.

Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:

- Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
- Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
- Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
- Fairness. Treat people decently, with empathy, and be accessible to them.

This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.

"The ideas in this book strike me as universal" Iger writes. "Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives."

Title:The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
Edition Language:English
ISBN:9780399592096
Format Type:

    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company Reviews

  • John Katsanakis

    I really enjoyed how candid Iger chose to be here. Not a lot of sugarcoating at all. The narratives of the Pixar, Marvel, and Lucasfilm acquisitions were all fascinating. ...

  • Avneesh Mehta

    Part business lessons, part personal journey, and part the rise of today's dominant entertainment empire, this book is endlessly fascinating and consistently engaging. Chapters such as the acquisition...

  • Ursula Johnson

    A Positive, Life Affirming, Uplifting ReadThis was a wonderful book about Robert Iger's amazing life, career and positive outlook. With so many CEOs who aren't always good people, good for their busin...

  • Noah

    I was really hoping for more insights into how Disney was run and his leadership style. Was a light version of both. Some cool stories about buying Pixar but would have preferred way more details....

  • Jarrod

    I didn’t know who Bob Iger was until I heard an interview with Oprah recently. He came across as an authentic and genuine man with integrity. I loved his mild and calm demeanor and decided to buy th...

  • Dale Wyant

    Iger is blatantly honest and sincere in this memoir. I read "Disney Wars," by James Stewart and was happy to get the next phase of the Disney story. Iger's list of how to succeed as a leader is a must...

  • Halordain

    The leadership components of this life story are enlightening and applicable. But what I picked up this book to learn was in-depth insight into managing the creative process, negotiating difficult per...

  • Ethan

    "True authority and true leadership come from knowing who you are and not pretending to be anything else. Robert Iger, Bob as everyone calls him, is the CEO of one of the largest corporations in the w...

  • Nacho Santos

    Ride of a lifetime by Robert Iger This is a different kind of review, since its more of a lesson oriented book I'll share with you what stood out to me from the book. (Consists of mostly direct quotes...

  • Allyson

    Incredible man, incredible career. I listened to the audible of this book, and highly enjoyed it. In fact, I was sad when the booked ended and have since spent time finding podcast interviews he has d...