The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life.

In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes. "The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go." It came down to three clear ideas: 1) Create the highest quality content Disney could produce. 2) Embrace and adopt technology instead of fighting it. And 3) Think bigger--think global--and turn Disney into a stronger brand in international markets.

Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and Iger is recognized as one of the most innovative and successful CEOs of our time.

Now, he's sharing the lessons he's learned while running Disney and leading its 200,000 employees--taking big risks in the face of historic disruption; learning to inspire the people who work for you; leading with fairness and communicating principles clearly. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as a studio supervisor at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the evolving Star Wars myth.

"Over the past fourteen years, I think I've learned so much about what real leadership is," Iger writes. "But I couldn't have articulated all of this until I lived it. You can't fake it--and that's one of the key lessons in this book."

Title:The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
Edition Language:English
ISBN:9780399592096
Format Type:

    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company Reviews

  • Kobe Bryant

    I’m a huge admirer of Disney as an organization, and it was fascinating to follow Iger’s career there and [learn] how he shaped the company. There are countless lessons in this book, and it’s an...

  • John Katsanakis

    I really enjoyed how candid Iger chose to be here. Not a lot of sugarcoating at all. The narratives of the Pixar, Marvel, and Lucasfilm acquisitions were all fascinating. ...

  • Avneesh Mehta

    Part business lessons, part personal journey, and part the rise of today's dominant entertainment empire, this book is endlessly fascinating and consistently engaging. Chapters such as the acquisition...

  • Vaidotas Juknys

    Interesting but somewhat shallow read. This book is an autobiographical victory lap Iger wrote about his career. He frames the book as a set of leadership lessons with the focus of the book being his ...

  • Ross Blocher

    Bob Iger is the CEO of Disney and the kind of person who shows up on lists like Time's Most Influential and Forbes's Most Powerful People (at #49). He's been at the company for 45 years, CEO since 200...

  • Whitney

    Overall: This book is amazing! An incredible true story of Bob Iger's career and journey to his current role as CEO of Disney. Not the typical leadership book I expected but an amazing story of persev...

  • Truman32

    As hard to believe as it is, there are many aspects of my life I could probably improve upon. To name just a few: I eat way too many pies. The pies I eat do not contain enough fruits or vegetables. Ma...

  • Laura Noggle

    Iger comes across as very down to earth with solid business acumen. Still— such large corporate monopolies make me uneasy. What will Disney buy next?“Innovate or die, and there’s no innovation i...

  • Noah

    I was really hoping for more insights into how Disney was run and his leadership style. Was a light version of both. Some cool stories about buying Pixar but would have preferred way more details....

  • Greta

    In 2016 Bob Iger was in China to open the Shanghai DisneyPark, supposedly one of the biggest accomplishments and happiest days in his career as CEO of Disney. Before the opening he got two calls:The f...